Be A Marketer

As a small business owner, you need to be a lot of things to make your business go – but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, as he discusses what small businesses need to know to successfully grow a loyal customer base, share updates, drive traffic, and boost sales. You’ll hear Dave’s advice from talking with Constant Contact customers, as well as tips from industry experts and stories from small business leaders just like you. Listen to new episodes of this 2024 Webby Award Honoree podcast every Thursday.

#54 - Getting Repeat Business with Clif Johnson

Identifying and understanding who your key customers are is a crucial part of marketing for Clif Johnson, especially if you’re targeting diverse audiences like professionals and consumers. "You really have to put on kind of two marketing hats. You have to understand the needs of both of those customers and really be able to cater to them in order to effectively market to them,” says Clif.

#53 - Ask Dave: How can a nonprofit child welfare org use email marketing?

Wondering how ‌nonprofit organizations can use email marketing effectively? In this episode, Dave Charest, director of small business success at Constant Contact, welcomes Kelsi Carter, the team’s new brand production coordinator. They go on to discuss the importance of storytelling, segmentation, and frequency in email marketing.

#52 - Growing with Your Business with Corissa Saint Laurent

On this episode, Corissa and host Dave Charest, Director of Small Business Success at Constant Contact, delve into the art of building relationships, understanding your audience, and the significance of marketing in connecting with customers.

#51 - Ask Dave: How can we better market new in-person classes?

Wondering how to better market new in-person events/classes? In this episode, Dave Charest, director of small business success at Constant Contact, shares how understanding your audience, utilizing integrations, creating a clear progression path, building urgency, and leveraging different platforms can help you reach and engage your target market more effectively.

#50- How many follow-ups should occur after the first email outreach?

Wondering how many follow-ups you should send after an initial email outreach? What about the timeframe in which to do so? Dave Charest, director of small business success at Constant Contact, shares his insights on email follow-ups and provides a suggested timeline.

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