EMAIL | SMS | SOCIAL | AI
Constant Contact vs. Mailchimp
Constant Contact is the #1 digital marketing platform for small businesses*. Create campaigns 23% faster with AI.* See why Constant Contact wins over Mailchimp for small and midsize businesses (SMBs).
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Why choose Constant Contact over Mailchimp?
Constant Contact helps small businesses and owners:
Send emails quickly and without learning a lot of tools
Get real human support by phone or live chat when you’re stuck, so you can start sending fast
Run it all in one place: email, SMS, and social platforms
Switch from using several different tools for event promotion with registration, tickets, and promo codes
Mailchimp is best for advanced marketing teams that are ready to:
Integrate with their Intuit software for its familiar platform
Experiment with their first email campaigns on a free plan
Build and host a website on the same platform as other marketing tools
Test features for campaign growth with reporting and integrations to support those goals
Feature comparison
Ready-to-send email templates
Self-service, live chat & phone support
AI content generation
Custom pricing for large list size
Custom pricing for large list size
Flexible, dedicated features for teams
Small business discount
Nonprofit discount
What’s the main difference between Constant Contact and Mailchimp?
Constant Contact is built for small businesses that need to send emails quickly and reliably. With AI-assisted campaigns, templates, and the ability to manage email, SMS, social, and events all in one place, Constant Contact keeps your small business running smoothly.
Mailchimp is a marketing platform that’s built for mature teams looking to grow their audience with a website builder and advanced testing and reporting features. It can show connections between your website, purchases, emails, and more, but those systems will require maintenance and oversight.
Where Constant Contact wins
Don’t take our word for it.
“The integration with social media, along with the ability to automate campaigns, has saved me so much time."
User review on G2.com
“People on my team without a design background don’t have to build from scratch. It takes maybe 5 minutes. That’s my favorite thing about Constant Contact.”
Lisa Franco, Woodford Cedar Run Wildlife Refuge
"I recently began posting social media posts through the platform and I LOVE that I can post on all channels simultaneously."
User review on G2.com
Make the switch and get your business seen.
It’s easy — our dedicated team will personally walk you through each step.
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Constant Contact vs. Mailchimp FAQs
We know you have your pick of any email marketing tool out there. Whether you’re researching email marketing platforms or considering a switch from Mailchimp, we’re glad you stopped by.
Constant Contact has been a leader in the email marketing space for almost 30 years, and here are a few reasons why:
98% email deliverability rate: Rest easy knowing your emails will end up in customers’ inboxes, not flagged as spam.
Easy-to-use editor: Not a graphic designer? No problem. Speed up email creation and save hours of tinkering with visuals by tapping into hundreds of preloaded templates.
Award-winning customer support: We supply a variety of methods to get your questions answered. Our self-service, live chat, and phone support options are all there when you need them. You also receive dedicated, priority support with a Premium account.
Here to help you win: Small businesses are our speciality, and many of our cherished customers run mission- and community-driven companies. That’s why we make marketing more accessible with up to a 30% lifetime nonprofit discount.
Constant Contact is great for beginners. The platform has guided onboarding, templates, and AI marketing tools that help you build content quickly. With SMS messaging, social posting to LinkedIn, Facebook, Instagram, and TikTok, and phone or chat support when you need it, Constant Contact helps beginners get started and run their campaigns all from one platform.
Both Constant Contact and Mailchimp include SMS marketing platforms, but their capabilities differ. Constant Contact’s SMS tools are designed to work alongside email, events, and social media in one place. Mailchimp includes advanced SMS options like multi-audience messaging, multi-country sending, shortcodes, and vetting, which add complexity for many small businesses.
Constant Contact is right for you if:
You’re fed up with your emails ending up in spam
You’re frustrated by chatbot conversations that go nowhere
You need a marketing solution that connects all the dots for you — and offers more than just email
You want every team to have the power to help market your business, while staying on brand
With Constant Contact’s marketing tools, you can reach customers wherever they are via email, SMS, social, events, and more. Whip up emails and campaigns quickly thanks to our pre-designed templates and AI tools, and get advanced features — like the ability to segment your contacts and automate your messages — for a fraction of the price of other platforms.
Have multiple teams, locations, or departments in the mix? Stay on brand, drive real growth, and up the output — while keeping control centralized — with Constant Contact Teams. This multi-account solution is a great option for franchises, or organizations in real estate, education, healthcare, and more.
Plus, our award-winning customer support is built to fit your style. Reach an actual person via phone or chat when you have a question, or go at your own pace using on-demand step-by-step articles and video tutorials. Join the Community to connect and network with fellow business owners and experts across a variety of industries.
Migrating only requires you to export your contact list from Mailchimp and upload it to Constant Contact. See our QuickStart guide for step-by-step instructions, or you can learn from this guide for getting started with Constant Contact. If you get stuck, you can get 1:1 onboarding, phone support, and live chat at any time.
*Disclaimers:
#1 digital marketing platform for small businesses: Based on February 2026 publicly available data on competitor campaigns sent
Create campaigns 23% faster with AI: Based on internal Constant Contact customer analytics for 2025
98% inbox rate: Based on 2025 Validity Everest qualified inbox test results


