Constant Contact vs Mailchimp

EMAIL | SMS | SOCIAL | AI

Constant Contact vs. Mailchimp

Constant Contact is the #1 digital marketing platform for small businesses*. Create campaigns 23% faster with AI.* See why Constant Contact wins over Mailchimp for small and midsize businesses (SMBs).

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A SIDE-BY-SIDE COMPARISON

Why choose Constant Contact over Mailchimp?

Feature comparison

Ready-to-send email templates

600+
340

Self-service, live chat & phone support

Premium subscribers only

AI content generation

Premium subscribers only

Custom pricing for large list size

Custom pricing for large list size

Flexible, dedicated features for teams

Small business discount

Prepay and save up to 15%

Nonprofit discount

Prepay and save up to 15%
15% discount
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What’s the main difference between Constant Contact and Mailchimp?

Constant Contact is built for small businesses that need to send emails quickly and reliably. With AI-assisted campaigns, templates, and the ability to manage email, SMS, social, and events all in one place, Constant Contact keeps your small business running smoothly.

Mailchimp is a marketing platform that’s built for mature teams looking to grow their audience with a website builder and advanced testing and reporting features. It can show connections between your website, purchases, emails, and more, but those systems will require maintenance and oversight.

Where Constant Contact wins

Person in yellow bandana working in pottery studio with ceramic pieces on shelves and a "Campaign Results" chart showing blue bar graphs.

Don’t take our word for it.

“The integration with social media, along with the ability to automate campaigns, has saved me so much time."

User review on G2.com

“People on my team without a design background don’t have to build from scratch. It takes maybe 5 minutes. That’s my favorite thing about Constant Contact.”

Lisa Franco, Woodford Cedar Run Wildlife Refuge

"I recently began posting social media posts through the platform and I LOVE that I can post on all channels simultaneously."

User review on G2.com

Make the switch and get your business seen.

It’s easy — our dedicated team will personally walk you through each step.

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Constant Contact vs. Mailchimp FAQs

We know you have your pick of any email marketing tool out there. Whether you’re researching email marketing platforms or considering a switch from Mailchimp, we’re glad you stopped by. 

Constant Contact has been a leader in the email marketing space for almost 30 years, and here are a few reasons why: 

  • 98% email deliverability rate: Rest easy knowing your emails will end up in customers’ inboxes, not flagged as spam. 

  • Easy-to-use editor: Not a graphic designer? No problem. Speed up email creation and save hours of tinkering with visuals by tapping into hundreds of preloaded templates. 

  • Award-winning customer support: We supply a variety of methods to get your questions answered. Our self-service, live chat, and phone support options are all there when you need them. You also receive dedicated, priority support with a Premium account.

Here to help you win: Small businesses are our speciality, and many of our cherished customers run mission- and community-driven companies. That’s why we make marketing more accessible with up to a 30% lifetime nonprofit discount.

Constant Contact is great for beginners. The platform has guided onboarding, templates, and AI marketing tools that help you build content quickly. With SMS messaging, social posting to LinkedIn, Facebook, Instagram, and TikTok, and phone or chat support when you need it, Constant Contact helps beginners get started and run their campaigns all from one platform.

Both Constant Contact and Mailchimp include SMS marketing platforms, but their capabilities differ. Constant Contact’s SMS tools are designed to work alongside email, events, and social media in one place. Mailchimp includes advanced SMS options like multi-audience messaging, multi-country sending, shortcodes, and vetting, which add complexity for many small businesses.

Constant Contact is right for you if: 

  • You’re fed up with your emails ending up in spam

  • You’re frustrated by chatbot conversations that go nowhere

  • You need a marketing solution that connects all the dots for you — and offers more than just email

  • You want every team to have the power to help market your business, while staying on brand   

With Constant Contact’s marketing tools, you can reach customers wherever they are via email, SMS, social, events, and more. Whip up emails and campaigns quickly thanks to our pre-designed templates and AI tools, and get advanced features — like the ability to segment your contacts and automate your messages — for a fraction of the price of other platforms. 

Have multiple teams, locations, or departments in the mix? Stay on brand, drive real growth, and up the output — while keeping control centralized — with Constant Contact Teams. This multi-account solution is a great option for franchises, or organizations in real estate, education, healthcare, and more. 

Plus, our award-winning customer support is built to fit your style. Reach an actual person via phone or chat when you have a question, or go at your own pace using on-demand step-by-step articles and video tutorials. Join the Community to connect and network with fellow business owners and experts across a variety of industries.

Migrating only requires you to export your contact list from Mailchimp and upload it to Constant Contact. See our QuickStart guide for step-by-step instructions, or you can learn from this guide for getting started with Constant Contact. If you get stuck, you can get 1:1 onboarding, phone support, and live chat at any time.

*Disclaimers:

  • #1 digital marketing platform for small businesses: Based on February 2026 publicly available data on competitor campaigns sent

  • Create campaigns 23% faster with AI: Based on internal Constant Contact customer analytics for 2025

  • 98% inbox rate: Based on 2025 Validity Everest qualified inbox test results