Constant Contact vs. Klaviyo

Klaviyo and Constant Contact are both considered some of the best email marketing platforms, especially for SMS marketing platforms. However, they serve different types of people. 

Klaviyo is designed for ecommerce-focused marketers who need next-level automation and deep product personalization.

Constant Contact provides small businesses with easy-to-use tools that help them build lasting relationships with customers and grow their audience with email, SMS, social media, events, and more.

Constant Contact easily integrates with your favorite ecommerce tools like Shopify and WooCommerce to sync up data on contacts and segments, which you can use to create more personalized emails for your customers. 

If you’re looking for deeper event and personalization data, more technical marketing tools like Klaviyo might be a better bet.

Constant Contact helps both beginner and seasoned small businesses get the word out with email, SMS, and social media campaigns. Plus, it’s quick and easy to set up emails and SMS messages that send automatically — like welcome emails, abandoned cart campaigns, and thank you messages — without needing an instruction manual.

Constant Contact offers a 30-day free trial. From there, pricing plans scale according to your number of contacts and sends per month, starting at $12 per month. SMS marketing plans start at $10 per month in the U.S.

Constant Contact beats Klaviyo for newsletter sends and general marketing tasks for small businesses, like email, SMS, and events. Constant Contact is great for ecommerce businesses who need essential automations like welcome cadences and drip campaigns.

Klaviyo is best used by marketing teams who manage ecommerce campaigns that need advanced life-cycle campaigns, deep segmentation, and strong technical oversight.

Yes, both Klaviyo and Constant Contact support SMS marketing. Constant Contact’s SMS marketing in the U.S. begins at $10 per month for Lite and Standard plans, and 500 messages per month are included with Premium. 

Klaviyo’s SMS marketing scales quickly according to the number of messages you need to send. Plus, sending messages requires you to purchase credits.

Constant Contact’s social media marketing tools allow you to create, manage, and schedule posts and videos to multiple social media platforms like Facebook, Instagram, LinkedIn, and TikTok in one go. 

Respond to DMs and messages, and track performance — like engagement, likes, and shares — across platforms from a single, intuitive dashboard. Plus, reach new audiences with social ads when you upgrade to the Standard or Premium tier. 

Klaviyo’s newer social tool is still in beta. From what’s publicly available, it’s less about creating and publishing posts and more about pulling social engagement signals into customer profiles so you can automate follow-ups based on what people do on social.

Yes, both Constant Contact and Klaviyo support segmentation. Constant Contact’s segmentation is based on platform data, including contact engagement with email sends, SMS messages, and other channel data.

Klaviyo offers advanced segmentation and personalization data based on customer data profiles obtained through ecommerce and behavioral data.

Constant Contact’s agency partner program connects agencies with leads and with resources to help them grow their businesses.

Larger agencies with more technical or operational support and a need to manage complicated ecommerce accounts may find Klaviyo better suits their needs.

Constant Contact is the better pick for multi-location and franchise businesses that need essential marketing channels and basic automations to grow their footprint. Constant Contact Teams helps maintain brand identity with custom plans that enable consistent branding and messaging across teams and locations. 

Klaviyo allows multiple accounts to be managed on a single login, so you can track analytics and easily switch between accounts. You can copy templates and other elements, but campaign approvals and access are looser than in Constant Contact, which can lead to brand misalignment.