Real Estate Email Marketing Software
Move your marketing onto solid ground.
Constant Contact brings email, SMS, social, and events into one simple marketing platform, so you can promote listings, fill open houses, and follow up fast.
Join more than 24,000 real estate pros who trust Constant Contact.
Sharpen your brokerage or association’s skills with custom content, workshops, and sessions on the hottest topics in marketing.
Go from idea to final draft faster with AI writing assistance, and turn emails into shareable social posts.
Access 600+ mobile‑responsive templates designed for real estate pros
Save time creating emails with easy drag‑and‑drop editing
Craft multi-channel marketing campaigns in a few clicks, and text clients about listings and events with SMS.
Turn your social following into leads with landing pages and link‑in‑bio forms
Keep your email list healthy with double opt-in
Show off your listings by marketing in-person and digital events that help generate buzz, up foot traffic, and close more deals.
Create event pages with RSVPs, confirmations, and reminders
Follow up with attendees and no‑shows in one click
Custom built to your business.
You’re in good company.
Winner of the 2024 Best Use of AI in Marketing Award
Digital marketing tools made for busy agents and brokers.
Social Media Marketing
Sync your social accounts, plan content, launch ads, and track performance.
SMS Marketing
Text your clients about listings, events, and more.
Event Marketing
Plan, promote, and manage events like tours and open houses.
Marketing Automation
Deliver the right message at the right time with automations.
Reporting
Grow your brokerage faster with data that shows what’s working and what’s not.
Email Marketing
Create, send, and track email campaigns that drive traffic and close deals.
Tap into free education sessions.
Unlock insights and thought leadership from some of the brightest minds in real estate marketing. Educate your organization on topics like multi-channel marketing, generating leads with email, and AI content creation.*
Talk to usFrequently asked questions
Real estate email marketing is how agents and brokerages use email to promote listings, drive open house attendance, and build relationships with buyers and sellers using personalized emails, texts, and automated campaigns.
Yes, email can be a powerful tool for top-performing agents. They see the best results from a balanced marketing approach, with the most popular methods including organic social media marketing (67%), open houses and in-person events (62%), and email marketing (59%). Read more about how successful real estate agents use digital marketing to reach clients and grow their business.
Here are a few types of emails agents and brokers should add to your email marketing strategy:
Announce new listings: Keep your contacts informed about properties newly on the market that might interest them.
Send pricing alerts: Share updated pricing on listings to drum up renewed interest.
Give home maintenance tips: Provide valuable, non-salesy content that positions you as a helpful resource, such as seasonal home care advice or tips for increasing property value.
Automated follow-ups: Set up automated sequences to nurture leads over time to help agents stay top-of-mind and build relationships at scale.
Share market updates and insights: Show off your expertise on local market trends, neighborhood news, or investment opportunities.
The key is regular, relevant communication with your audience on the channels that matter to them most. Aim for consistency rather than perfection or a set frequency. Automations can help you run certain campaigns on autopilot, whether that’s a welcome series for new subscribers or event reminders for your next open house. Instead of sending an email just to do it, make sure your emails deliver value and have an ideal next action for your audience to take — like a round-up of the hottest listings or details about an open house.
Yes, you can! SMS can be a valuable tool to stand out as a real estate agent. SMS historically has high open and engagement rates, making it a valuable, underrated channel to reach clients directly and keep your listings, open houses, and more top-of-mind. In fact, only 23% of agents are using SMS marketing, so texting can help you reach potential clients directly on the device they check most.