Pricing

Your price is based on the plan you choose (Lite, Standard, Premium), and how many contacts you have.  As your list grows, your price adjusts. See pricing tiers to calculate your exact price. Every plan also includes a monthly email send limit tied to your contact count (10x your contacts on Lite, 12x on Standard, 24x on Premium). What happens if you go over your limit? Nothing stops — your emails still go out. Additional sends are billed at $0.002 for every send over the maximum send allowance. So, for every 1,000 sends over the monthly allowance, there will be a $2 fee. Increase your monthly send limit by upgrading your plan at any time.

Add-ons like SMS and Inbox Preview also change your monthly price.

Constant Contact offers three plans that grow with your business: 

• Lite (starting at $12/month)

• Standard (starting at $35/month)

• Premium (starting at $80/month)

Every plan includes email marketing, social media tools, live phone and chat support, and 300+ integrations. The difference between plans is how much automation, scheduling, segmentation, and reporting power you get. Your exact price is based on the number of contacts on your list, so you only pay for the audience you actually have. Managing marketing across multiple locations, chapters, or franchises? Constant Contact Teams gives you one place to keep every account aligned and on brand, with centralized control over messaging, templates, and approvals. Teams pricing is customized to your organization — contact us for a quote.

Every plan gives you the essentials — drag-and-drop email editor, AI copy generator, templates, social posting, sign-up forms, and live support. From there, each tier adds more power:

Lite is a great place to get started with digital marketing. You get one user, one automation template, basic reporting, and monthly email sends up to 10x your number of contacts.

Standard is our most popular plan, built for growing faster. You get three users, email scheduling, subject line A/B testing, automatic resend to non-openers, three automation templates, AI campaign building, 10 custom segments, advanced reporting that shows open and click rates, and sends up to 12x your contacts. 

Premium is built for going all in, with even more industry-leading tools. You get unlimited users, unlimited custom automations and segments, dynamic content, Google Ads Manager, SEO recommendations, revenue reporting, a dedicated priority support team, 500 SMS messages each month, and sends up to 24x your contacts.

Not sure where to land? Start with Standard — it's the sweet spot for most businesses, and you can move up or down any time.

Constant Contact is a paid platform, but you don't have to pay to try it. Start with a free trial — no credit card required — and start building emails, growing your list, and sending real campaigns before you commit.

When you're ready, plans start at just $12/month, and every new plan is backed by our 30-day money-back guarantee. If it's not the right fit, cancel within 30 days for a full refund.

Start your free trial

Yes! Prepay for 12 months and save up to 15% on your plan. That brings Lite down to $10.20/month, Standard to $29.75/month, and Premium to $68/month (based on starting prices).

Nonprofits save even more: Prepay and get up to 30% off. It's our way of helping you put more of your budget toward your mission.

If you're on the Premium plan, SMS marketing is already included — you get 500 messages per month at no extra cost.

On Lite or Standard, you can add SMS to your plan starting at $10/month for up to 500 messages, with higher tiers available as your list grows. Every SMS option includes text-to-join for building your list and SMS reporting to track your results. 

A quick note: SMS marketing is currently available to paid-plan customers in the US only.

Learn more about SMS marketing

For most small businesses, Standard ($35/month) hits the sweet spot. It adds the tools that actually move the needle as you grow — email scheduling, subject line A/B testing, automatic resend to non-openers, and reporting that shows exactly who's opening and clicking — without the price tag of features you may not need yet.

That said, the right plan depends on where you are:

• Starting a business? Lite covers the essentials so you can reach more customers and build momentum in the early days.

• Ready to grow? Standard gives you automation and insights to turn one-time customers into regulars.

• Going all in? Premium unlocks unlimited automations, deeper segmentation, SEO recommendations, and includes SMS.

Even better: There's no pressure to get it perfect on day one.  You can change plans any time as your business grows.

Plenty of platforms look affordable until you count what's missing, like support from real humans, a reliable inbox rate (ours is 98%*), or built-in AI tools for creating emails and content. Constant Contact plans start at $12/month and include live phone and chat support on every plan, plus a 30-day money-back guarantee.

See exactly how we stack up, feature by feature and dollar for dollar:

• Constant Contact vs. Mailchimp

• Constant Contact vs. HubSpot

• Constant Contact vs. ActiveCampaign

• Constant Contact vs. MailerLite

• Constant Contact vs. Brevo

• Constant Contact vs. Klaviyo

*Based on 2025 Validity Everest qualified inbox test results

A nonprofit organization can get a 20% discount off our regular pricing when prepaying for six months, or a 30% discount when prepaying for 12 months. There is no discount when you pay monthly.

To ensure your account is set up with the correct discount, don't purchase a prepay plan before we’ve confirmed your nonprofit pricing.

If you are in the United States, you must send us your federal government Letter of Determination, 501 (c)3 or (c)6. Your Tax Pay ID paperwork does not count.

If your company is outside the United States, you must still provide us with an equivalent document issued by your country.

If you are:

New to Constant Contact: IfTo get the nonprofit prepay discount applied to your account, please give us a call at 866-511-1966. Our team can apply your nonprofit discount today and get you up and running quickly.

• An active Constant Contact customer: If you are a nonprofit currently paying monthly for Constant Contact, our billing team can apply the nonprofit discount to your account so you can start saving today. Please call 855-285-0211 or email your nonprofit paperwork to billing@constantcontact.com.

Important: Be sure to include "ATTN: Nonprofit Paperwork" in the email subject line. Otherwise, your request may not be received.

Once the appropriate paperwork is processed, you'll see the available discounts reflected in your account settings and, if applicable, a notation about your sales tax exemption.