Constant Contact vs HubSpot

EMAIL | SMS | SOCIAL | AI

Constant Contact vs. HubSpot

Constant Contact is the #1 email marketing software* built for sending emails, reaching customers, and growing your small business. Save time and money with simple contacts-based pricing, reliable automations, and award-winning human support.

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How Constant Contact and Hubspot compare

Feature comparison

Constant Contact

HubSpot

Ease of use

Guided setup and simple workflows help you send emails fast
Complicated setup that may require in-house technical support or agency assistance

Automation depth

Practical automations let you set and forget
Customizable automations tied to CRM need tech-savvy users to manage and maintain

Channels

Built-in email, SMS, social posting, and events help you manage outreach from one platform
CRM, support, sales, and marketing tools must be purchased as hubs and add-ons to build the channels you need

Support

Human help via phone and chat support is built in all plans
Support depends on plan, agency terms, and day-to-day work needs

Integrations

Over 300 integrations connect with popular tools like Canva, Vimeo, WordPress, and more
A wide selection of integrations supports enterprise tools but often requires careful setup and data configuration

Web and content tools

Not a content management system; you manage your website separately and connect with Constant Contact
Built-in CMS tools help you manage websites, blogs, and landing pages but add complexity to platform setup

Reporting

Clear, action-ready reports show how your actions get results, so you can plan what to do next
When set up right, you get deep customer reporting, but the data analysis may become overwhelming without specialized knowledge

CRM

CRM is included with every plan to manage contacts and segment your email lists
Integrated sales and marketing CRM hubs include advanced pipelines with their purchase
Email promotion featuring 15% off colorful glass mugs with orange and green options displayed against a blue background.

What’s the main difference between Constant Contact and HubSpot?

Constant Contact has email, SMS, social media, events, and more in a single, easy-to-use tool with human support via phone and live chat. Time-saving automations and free templates make it easy for small businesses to start their campaigns quickly and keep them running smoothly.

HubSpot is a fully-featured set of sales, marketing, support, and content hubs designed to serve mature marketing teams who have in-house operational support or can hire a service provider for setup and support.

Where Constant Contact wins

Person in yellow bandana working in pottery studio with ceramic pieces on shelves and a "Campaign Results" chart showing blue bar graphs.

Don’t take our word for it.

“The integration with social media, along with the ability to automate campaigns, has saved me so much time."

User review on G2.com

“People on my team without a design background don’t have to build from scratch. It takes maybe 5 minutes. That’s my favorite thing about Constant Contact.”

Lisa Franco, Woodford Cedar Run Wildlife Refuge

"I recently began posting social media posts through the platform and I LOVE that I can post on all channels simultaneously."

User review on G2.com

Ready to get started?

Make the switch from Hubspot to Constant Contact today.

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No credit card required.

Constant Contact vs. HubSpot FAQs

Constant Contact is built for SMBs and business owners to send email, SMS, social posts, or manage events quickly and without a lot of complicated setup.

HubSpot’s expansive toolset and deep attribution models can require internal technical support or agency services to implement and maintain.

Yes, you can connect Constant Contact with HubSpot to build a two-way sync for contact lists across the two tools, which can be particularly useful for email marketing. Install the HubSpot connector, sign in, and set up the sync.

Constant Contact and HubSpot are two of the best email marketing platforms, but they serve different types of teams. 

  • Constant Contact helps you quickly build, send, and automate email campaigns, with SMS, social, and event features, all on one platform. 

  • At full implementation, HubSpot is a marketing automation and sales lifecycle tool designed for marketing attribution and customer insights.

Easily switch to Constant Contact from HubSpot by:

  • Downloading your contact information from HubSpot

  • Setting up a Constant Contact account

  • Uploading your contacts to Constant Contact

Constant Contact is the choice for small businesses that need to manage their email, SMS, social posting, and events in a single tool. With time-saving templates, ready-to-use automations, and human support via phone or live chat included in every plan, Constant Contact has all the marketing tools you need and none you don’t.

*Disclaimers:

  • Up to 30x ROI: Based on internal ROI calculation (September 2024 – September 2025). Individual results may vary.

  • #1 digital marketing platform for small businesses: Based on internal ROI calculation (September 2024 – September 2025). Individual results may vary.

  • #1 email marketing software: Rated #1 for Small Business Email Marketing on G2, 2025.