EMAIL | SMS | SOCIAL | AI
Constant Contact vs ActiveCampaign
Get email, social media, SMS, and more in one easy-to-use tool without the complex setup. Compare Constant Contact vs. ActiveCampaign and find out which is better for growing your business.
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Compare Constant Contact and ActiveCampaign.
Constant Contact helps small and medium-sized businesses (SMBs):
Save money managing their email, SMS, and social in one platform
Spin up campaigns quickly and easily with AI, templates, and drag-and-drop editing
Access award-winning support by phone, chat, or self-serve tutorials
Get all your teams on brand with custom tools for franchises and multi-location businesses
ActiveCampaign helps advanced marketing teams who are ready to:
Spend more time setting up email marketing and complex automation
Use add-ons like lead scoring, pipelines, and conditional content
Streamline marketing and sales teams with a native CRM
Deep personalization and extensive integration ecosystems with custom objects and conditional content available in pro and enterprise plans
Feature comparison
Constant Contact
ActiveCampaign
Ease of use
Automation
CRM & sales
Multi-channel marketing
Custom plans
Support
Integrations
What’s the difference between Constant Contact and ActiveCampaign?
If you’re a small business looking to spin up content quickly across email, SMS, social, and more with a minimal learning curve, choose Constant Contact.
For marketing teams looking for advanced automation, deep customization, and CRM workflows, ActiveCampaign may be the better choice.
What you get with Constant Contact
Social media management
Create, post, and schedule content to Facebook, Instagram, LinkedIn, and TikTok in one go.
Event management
Plan, promote, and manage events from start to finish in one platform, like registration and payments.
Live support
Talk to a real person on the phone or via our chat feature if you get stuck.
Inbox deliverability
Reach your audience reliably with our 98% inbox rate, so your hard work actually gets seen.
Power-packed Lite plan
Hit the ground running at $12/month with Contact’s Lite plan vs. ActiveCampaign’s $15/month starting price.
Social media management
Create, post, and schedule content to Facebook, Instagram, LinkedIn, and TikTok in one go.
Event management
Plan, promote, and manage events from start to finish in one platform, like registration and payments.
Live support
Talk to a real person on the phone or via our chat feature if you get stuck.
Inbox deliverability
Reach your audience reliably with our 98% inbox rate, so your hard work actually gets seen.
Power-packed Lite plan
Hit the ground running at $12/month with Contact’s Lite plan vs. ActiveCampaign’s $15/month starting price.
Don’t take our word for it.
“The integration with social media, along with the ability to automate campaigns, has saved me so much time."
User review on G2.com
“People on my team without a design background don’t have to build from scratch. It takes maybe 5 minutes. That’s my favorite thing about Constant Contact.”
Lisa Franco, Woodford Cedar Run Wildlife Refuge
"I recently began posting social media posts through the platform and I LOVE that I can post on all channels simultaneously."
User review on G2.com
Ready to get started?
Make the switch from ActiveCampaign to Constant Contact today.
Start a free trial
Constant Contact vs. ActiveCampaign FAQs
It all depends on your goals. If you’re a small business or team that values ease of use and quick-start tools to create emails, manage social media, and send SMS campaigns to your customers, Constant Contact has an intuitive platform and minimal learning curve.
ActiveCampaign, on the other hand, is built for teams that are going all-in on marketing automation, so if you’re not there yet, keep it simple with Constant Contact.
Want more info? Compare the best email marketing platforms for your business.
Users agree that Constant Contact has a simpler user interface and fewer complex features. With more than 700 pro-designed templates, simple automations like abandoned cart campaigns and welcome emails, and AI-powered content creation, Constant Contact is the #1 digital marketing platform for small businesses.*
ActiveCampaign is a good choice for marketing teams and users whose businesses require complex automations and user journeys, which may not be immediately useful for small teams.
*Based on February 2026 publicly available data on competitor campaigns sent.
Constant Contact offers SMS features for all U.S. plans, without requiring integration with external SMS marketing platforms.
ActiveCampaign’s SMS features can be added to Plus plans and higher.
Constant Contact’s Teams is a custom-built solution for multiple accounts, franchises, and multi-location businesses. With Teams, you can equip your teams to deliver consistent, on-brand emails, social posts, and more while maintaining brand integrity.
ActiveCampaign may be a better fit for enterprise corporations and agencies with mature marketing departments that need sophisticated automation and CRM capabilities.
Constant Contact is better for small to medium-sized agencies, and teams that join the Constant Contact agency partner program can also benefit from our directory, a sign-on bonus, and 18% recurring revenue for referral sign-ups.
ActiveCampaign also offers an agency partner program with referral revenue and features such as white-labeled customer interfaces, which may suit agencies with many clients. The tool’s complexity and AI features may be too much for SMB agencies or the agency's end customers to maintain.
Making the switch from ActiveCampaign to Constant Contact is quick and easy. Get a 30-day free trial when you sign up, so you can set up your account, import contacts, and send your first email in a matter of minutes.
Ready to migrate from ActiveCampaign? Explore this guide to getting started with Constant Contact.
*Disclaimers:
Up to 30x ROI: Based on internal ROI calculation (September 2024 – September 2025). Individual results may vary.
#1 digital marketing platform for small businesses: Based on internal ROI calculation (September 2024 – September 2025). Individual results may vary.